Role Title
Location
Field-based (UK) with regular travel across allocated store portfolio
Reports To
Regional Manager / Head of Retail
Direct Reports
Store Managers within assigned region
Role Purpose
The Area Sales Manager is responsible for driving commercial performance, operational excellence, and brand standards across a portfolio of stores. This role ensures the delivery of sales targets, enhances customer experience, and develops high-performing store teams aligned with the companies brand values.
Key Responsibilities
Commercial Performance
- Deliver and exceed regional sales, profitability, and KPI targets
- Analyse sales data and market trends to identify growth opportunities
- Implement commercial strategies, promotions, and pricing initiatives
- Monitor stock levels, sell-through rates, and visual merchandising impact
Leadership & People Development
- Lead, coach, and inspire Store Managers to achieve business objectives
- Build strong succession plans and talent pipelines
- Conduct regular performance reviews and provide actionable feedback
- Foster a high-performance culture aligned with the companies values
Customer Experience
- Ensure exceptional in-store customer experience across all locations
- Monitor and improve customer satisfaction metrics (e.g., NPS, feedback)
- Champion brand standards and service excellence
Operational Excellence
- Ensure compliance with company policies, procedures, and legal requirements
- Drive consistency in store operations, visual merchandising, and standards
- Identify and implement efficiencies to improve store productivity
Stakeholder Management
- Collaborate with Head Office teams (Buying, Merchandising, HR, VM)
- Communicate company strategy and initiatives effectively to stores
- Build strong relationships across internal and external stakeholders
Key Performance Indicators (KPIs)
- Sales growth vs target and LY (last year)
- Profit margin and cost control
- Customer experience scores
- Staff turnover and engagement levels
- Compliance and audit results
Skills & Experience
Essential
- Proven experience in multi-site retail management
- Strong commercial acumen and analytical skills
- Track record of delivering sales growth and operational improvements
- Excellent leadership and people development capabilities
- Strong communication and stakeholder management skills
Desirable
- Experience within fashion or fast-paced retail environments
- Understanding of omnichannel retail strategies
- Experience working within a premium or high street fashion brand
Competencies
- Strategic thinking
- Results-driven mindset
- Resilience and adaptability
- Customer focus
- Influencing and decision-making
Qualifications
- Degree or equivalent experience preferred
Working Requirements
- Full UK driving licence
- Flexibility to travel frequently across the region
- Ability to work flexible hours including weekends as required
Salary & Benefits
- Salary: £50,000 – £65,000 per annum (dependent on experience)
- Performance-related bonus scheme
- Car allowance or company car
- Generous staff discount
- Pension scheme
- Career progression opportunities within a leading fashion brand
- Supportive and dynamic working environment
Diversity & Inclusion
We are committed to creating an inclusive workplace where everyone feels valued and respected. We welcome applications from individuals of all backgrounds.
How to Apply
Submit your CV and cover letter via the careers portal.
Leiceste
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